In 2012, social will continue to grow in Japan with Mixi building out its offering to counter Facebook’s increasing popularity in the country.
Shohei Shimoda, global business division director at iRep, outlines the monetization of social and talks briefly about Yahoo Japan.
Yesterday was the first day of ClickZ Live and Shift San Francisco, an event which attracted more then 500 attendees. It featured speakers from Accenture, ... read more
Tech-enhanced customer experiences have always had a very receptive audience in China, and as a result, VR technologies are being widely embraced by both brands and platforms.
Marketers' spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into their crystal balls in 2009.
Advertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Facebook's dominance in social.