Monster Ad on NYTimes Story about NYTimes/Monster Alliance

Looks like there's another wrinkle in the ongoing online jobs classifieds saga

Looks like there’s another wrinkle in the ongoing online jobs classifieds saga. Starting in March, the New York Times Company will be including Monster’s listings on its flagship site, along with Boston.com and the publisher’s regional sites in New England, the southeast and California. According to the Times’ coverage, “Beyond sharing technology, the companies will introduce features like ‘click-to-print,’ where employers can have their online job postings published as ads in Times Company newspapers.”

Considering Yahoo’s alliance with the ‘consortium’ of nine newspaper publishers, initially involving the portal’s HotJobs recruitment listings, this is an interesting score for Monster. The company also competes with Careerbuilder in the newspaper space since that company is owned by Gannett, McClatchy and Tribune (GMT).

monsternytimes_snip.gif

Actually, though, what I thought was most interesting about the Times’s coverage of its own publisher’s business partnership with Monster was the ad targeted to the story page, which just so happened to be one for Monster. It’s one of many ads served in that location though, since I refreshed the page countless times, never to be served the Monster ad again. Still, for that fleeting moment, it did seem just a tad incestuous.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource