The deal will provide The Monster Board with what it called “a powerful new distribution model reaching millions of job candidates via cable television.”
CableSoft executed the first launch of its product to MediaOne’s 80,000 broadband subscribers in Jacksonville, FL this month. The Monster Board job listing service will be made available to this growing audience as part of CableSoft’s suite of 12 local information channels. Financial terms of the deal were not disclosed.
“CableSoft’s technology provides a pipeline for Internet content providers to access a mass audience–cable television viewers. Our unique technology is the only market-proven service for transforming Internet content into an easy- to-use cable service,” said Sonia Khademi, president and CEO of CableSoft. “The Monster Board has clearly established itself as the leading Internet brand for delivering the ideal job candidates to companies and we are pleased to enable them to broaden their reach beyond the Internet universe.”
The CableSoft service is a suite of 12 on-demand information channels offering subscribers 24×7 access to local weather, sports, entertainment, lottery listings and classifieds from national, local and Internet information providers. The Weather Channel, ESPN SportsTicker, Lotto Net and other information sources provide content to CableSoft primarily via the Internet. Utilizing CableSoft’s proprietary technology, CableSoft customizes the information for cable viewers and sends it to the cable operator.
The Monster Board job listings will be listed on the Classifinder channel of CableSoft’s service.
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