Online drugstore more.com and drDrew.com, a health and relationships site aimed at teens, on Tuesday forged a pact that makes more.com the teen site’s exclusive drug store, and adds drDrew.com’s content to the more.com site.
The agreement helps more.com reach the sought-after young people’s market, by associating it with the hip drDrew.com, a site whose editor in chief is Dr. Drew Pinsky, the co-host of the nationally syndicated and Loveline radio and television shows.
“At more.com, we are dedicated to helping all of our customers make smart purchase decisions by providing them with relevant content,” says Don Kendall, co-founder and CEO of more.com.
“drDrew.com is an excellent source of credible information on issues that concern our young adult customers. Better servicing these specialized segments of the market will continue to enhance the more.com brand.”
As part of the agreement, both sites will promote the association in marketing collateral, email campaigns and merchandising promotions. The deal also involves site co-branding, proprietary content swapping, and other cross-marketing promotions.
More.com will feature drDrew.com’s content in its healthy sex and teens health centers.
The healthy sex center features information on sexual health such as the effects of anti-depressants on sex drive, body image and which foods and supplements are natural aphrodisiacs.
The teens center addresses topics such as HIV, vegetarianism and healthy skin. Both centers include buying guides.
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more