More NewsMore Details on Measurement Consortium (links)

More Details on Measurement Consortium (links)

Big U.S

Big U.S. Media Companies Join Up to Study TV Audiences
NBC Universal, CBS, News Corp., Time Warner and others shared details of their nascent cross-media measurement consortium. The Coalition for Innovative Media Measurement, as it is called, will use set-top box data to gather more detailed viewer info. It will also seek to better integrate data from mobile and Web platforms. (Reuters)

AT&T Launches Online Video Site New destination takes page from Hulu and Comcast’s Fancast. Television and video content will come from big networks plus Bravo, Oxygen, Syfy, The CW, USA Network, and CNBC. (AP)

WPP: No Green Shoots in Ad Industry No, not even in China. (WSJ)

New Discovery Features in YouTube Insight (YouTube blog)

Vegemite’s Clueless Linking Policy Kraft brand forbids anyone to link to page. (Boing Boing)

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