Retailers promoting Earth Day in their e-mail messages this year increased to 16 percent, up from a measly 4 percent in 2007.
That trend was noted by RetailEmail.Blogspot, which tracks the e-mail marketing campaigns of more than 100 large online retailers.
Tactics varied among retailers. Some such as Banana Republic donated a slice of sales to green charities; others such as OfficeMax promoted energy-efficient products, said Chad White, editor-at-large of the Email Experience Council and founder of RetailEmail.Blogspot.
Other retailers promoted green products in recent weeks, but didn’t specifically mention Earth Day. Among them: REI, whose e-mail discussed recycling’s merits.
The web doesn’t have a traffic problem, but it has a conversion problem.
Do you ever get the feeling that you’re being ignored? That despite your best efforts to ensure every email you write is a) highly relevant; b) succinct; and c) blurb-free, your message still gets overlooked?
As consumers, we live in a real-time world. We have the technology to access the information we need, when and where we want it, and the "when" is usually "now."
A new starter in Team SaleCycle recently asked me the following question… “Wouldn't they just come back anyway?”