More Evidence of Increased U.K. Online Marketing Spend
The survey also reports 13 percent of respondents are still not using the Internet for marketing at all.
The survey also reports 13 percent of respondents are still not using the Internet for marketing at all.
In the U.K., the Internet now accounts for over 6 percent of entire marketing spend according to the recently-released Q3 2007 “Bellwether Report” from the Institute of Practitioners in Advertising (IPA).
The report states that over 40 percent of U.K.-based companies are now allocating at least 5 percent of their budget to online spending, and 22 percent are investing 10 percent or more. This represents an above-average growth when compared to the rest of the market. More than 30 percent of companies increased their online marketing budgets, while just 7 percent saw a decline.
“If as has been speculated, growth has peaked in this quarter, this is something that we’re not seeing in the digital sector. In fact, as marketers gain a greater understanding of the internet’s role within the overall marketing mix, we may see a more realistic approach to budget setting,” said Ed Ling, deputy chairman for IPA Digital in a statement.
The strongest growth was seen in the autos, consumer service and I.T. and computing sectors, with only the media and marketing sector seeing a cut to annual marketing budgets. The survey also reports 13 percent of respondents are still not using the Internet for marketing at all.
The IPA figures indicate more modest online spending by U.K. firms than reported by the IAB earlier this month. That report shows UK online advertising revenues accounted for a much larger 14.7 percent share during the first half of 2007. The IPA report is focused on marketing budgets, however, as opposed to ad spend.
Data for the IPA report were compiled from a questionnaire survey of around 250 U.K.-based companies across a range of sectors.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article