The last 48 hours has brought numerous reports of new job losses in the digital marketing/media sector, and so we’ve updated our layoff tracker. The biggest news was Yahoo’s decision to cut at least 10 percent (roundabout 1,400) global positions this quarter. Others followed yesterday: Experian Interactive/LowerMyBills, Mania TV, Permission TV, and Imeem are all shedding employees. You can find more information on the layoff tracker page.
Additionally, the DMA is thinning its executive ranks, partly owing to the glut of conferences in the digital ad space, reports Direct.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more