Radio station site-heavy local media network MediaSpan has added more than 75 newspaper and TV sites to its roster of over 1,300 local sites. New partners include newspaper and TV firm Freedom Communications, alt-weekly publisher Select Alternatives and local media firm Jones Media. MediaSpan offers integrated display, streaming audio, pre-roll video and e-mail ads.
MediaSpan in January partnered with TV site-centric Broadcast Interactive Media to sell targeted display and video ads to national advertisers across their expanded networks. The network also added a handful of local sites later that month following the Broadcast Interactive Media deal.
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