A couple of financings making news today may have some impact on the interactive marketing space.
- Kontera, which I wrote about here (
and which was previously known as eZula), has taken in $7 million from venture firms Sequoia Capital and Lehman Brothers. The company’s press release touts Kontera’s ability to monetize user-generated content — via in-text links in discussion forums and the like. Kontera doesn’t specify what it’ll do with the dough, just saying it will fuel growth.
- Meanwhile, IGA Worldwide, the in-game advertising company, has brought aboard Intel Capital as an investor. The firm is taking in a total of $17 million in a Series A funding round. Other investors include Easton Capital, Morgenthaler Ventures and DN Capital. The company says it’ll use the money to expand its relationships with publishers and continue to “extend its global operations in support of a growing base of customers in North America, Europe and Asia.”
UPDATE: So I’ve found out that Kontera was not previously known as eZula, though some former eZula executives founded Kontera. They are completely different companies, Kontera tells me.
Election 2016 is already like no presidential race before it, and one of the most striking aspects of this year’s race is the disparity ... read more
Can Snapchat make tech-enabled glasses cool? It’s going to try. Last week, it was revealed that the company behind the ascendant social app ... read more