As the morning moved on, more businesses and organizations bidding on the keywords “Joe the Plumber” or “Joe Plumber” started to crowd the search engine results page on Yahoo and Google.
A plumbing service out of North Carolina called Mr. Rooter topped the sponsored listings on Yahoo with “Joe Plumber.” While Donald Glovan is listed as the contact at Mr. Rooter — and no Joe — the business appears to have a connection to a Joe. That is, Joe, NC.
A directory of plumbers, hosted by Shapel Directory, also appears in the paid results for “Joe the Plumber,” along with three other businesses.
Over at Google, the Obama-Biden campaign purchased the keywords that link to a Web site that includes a calculator. There, taxpayers can input their annual salary to see how Obama’s tax plan would affect them.
Cafe Press, which makes custom T-shirts, joined in the fray with its “Joe the Plumber” T-shirt.
The screen grabs, below, show sponsored Yahoo results (left) next to those of Google.