More on MSN’s Live Coverage of the Apple Drop

We already ran our story, but I just picked up a few extra details on MSN’s live Web coverage of Times Square tomorrow night. My questions, their answers:

How many streams did you have last year? Roughly 10,000.

How often will the ads appear? In the main feed, we will run four :30s an hour.

How is the advertising priced… per impression or a sponsorship model? Per impression.

How many advertisers has MSN signed? Two or three

How will the ads be targeted? There’s no geotargeting of these ads.

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