We already ran our story, but I just picked up a few extra details on MSN’s live Web coverage of Times Square tomorrow night. My questions, their answers:
How many streams did you have last year? Roughly 10,000.
How often will the ads appear? In the main feed, we will run four :30s an hour.
How is the advertising priced… per impression or a sponsorship model? Per impression.
How many advertisers has MSN signed? Two or three
How will the ads be targeted? There’s no geotargeting of these ads.
Businesses near ‘PokeStops’ are enjoying a huge surge in footfall due to the popularity of Pokémon Go, according to our first major ... read more
A new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and implement ... read more