StatsAd Industry MetricsMore Voters Get Election News from Net

More Voters Get Election News from Net

Television and newspapers are still the most popular sources of election information for US voters, but the Internet is making strides toward catching up, according to a poll by the The Pew Research Center.

Television and newspapers are still the most popular sources of election information for US voters, but the Internet is making strides toward catching up, according to a poll by the The Pew Research Center.

The survey found that during the 1998 US national election campaigns, 16 percent of US voters accessed the Internet for information regarding the elections. This compares to 10 percent in 1996. Six percent of voters cited the Internet as the primary source of election information, up from three percent in 1996.

Newspapers and television were each used by 72 percent of voters for gathering information. Most of those who used television said they got most of their election news from local television resources.

Younger voters are more likely to use the Internet, the study found. Twenty-eight percent of voters in the 18-29 age group said they used the Internet for election news, and 22 percent of voters in the 30-49 age age group used the Net.

Earlier this year, ActivMedia found that two-thirds of Americans would like the option to cast their vote over the Internet.

The Pew Center’s findings were based on a telephone survey of US voters before and after the November elections.

Related Articles

The evolution of display: How is advertisers' use of display advertising changing?

Ad Industry Metrics The evolution of display: How is advertisers' use of display advertising changing?

8m Rebecca Sentance
What can advertising spend tell us about the future of social networks?

Ad Industry Metrics What can advertising spend tell us about the future of social networks?

9m Rebecca Sentance
Breaking down the Facebook auction: How to manage rising CPMs and deliver sales

Actionable Analysis Breaking down the Facebook auction: How to manage rising CPMs and deliver sales

9m Clark Boyd
The Year Ahead: Top Resolutions for Digital Advertisers

Ad Industry Metrics The Year Ahead: Top Resolutions for Digital Advertisers

11m Chad Bronstein
Do ad blockers hold the clue to the future of advertising?

Ad Industry Metrics Do ad blockers hold the clue to the future of advertising?

1y Tim Flagg
Our four favourite findings from the ClickZ Digital Advertising Breakfast

Actionable Analysis Our four favourite findings from the ClickZ Digital Advertising Breakfast

9m Leonie Mercedes
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts
Ad blocker use continues to grow rapidly

Ad Industry Metrics Ad blocker use continues to grow rapidly

10m Al Roberts