More NewsMortgage Sites Look to Portals

Mortgage Sites Look to Portals

Apparently hoping for increased consumer demand for loans following the Fed's interest rate cut Monday, a number ofmortgage sites are looking to portals to increase their visibility to consumers.

Online mortgage vendors appear to have taken the Federal Reserve’s 50 basis point interest rate cut Monday to heart, hoping it will drive consumers to buy a home or refinance a mortgage. At least two firms — LendingTree Inc. and American Mortgage Holdings — are turning to portal sites to help capture consumer eyeballs.

Online lending exchange LendingTree Wednesday cut a deal with Yahoo under which it will offer its Lend-X powered LendingTree Exchange through the Mortgage Center on Yahoo Finance.

“LendingTree’s commitment to provide consumers with convenience, choice and excellent value complements Yahoo Finance’s goal to deliver easy-to-use personal finance content, tools and services,” said Tim Sheehan, director of production, Yahoo Finance.

Tom Reddin, president and chief operating officer of LendingTree, added, “This is a powerful combination of two of the leading brands on the Internet.” He predicted that Yahoo’s users will increase the number of loan requests through LendingTree, and help it grow towards sustainable profitability.

American Mortgage Holdings apparently had the same idea when it expanded its partnership with Microsoft Tuesday. Under their multi-year deal, MSN Online’s home and real estate guide, MSN HomeAdvisor, will make American Home’s MortgageSelect.com division its only integrated mortgage provider.

“We are very excited about our partnership with MSN HomeAdvisor, and believe it is a perfect synergy with our corporate goals and consumer initiatives,” said Donald Henig, executive vice president of new sales channels for MortgageSelect.com. “While the deal allows American Home Mortgage the benefit of working with a recognized market leader, gaining increased reach and access to homebuyers and homeowners, it also provides MSN HomeAdvisor users with the kind of superlative, personal, consultative service that’s been the hallmark of our online business. It’s a win-win for our company as well as the consumer.”

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts