More NewsMoscow Banner Exchange Reaches 1 Million Daily Views

Moscow Banner Exchange Reaches 1 Million Daily Views

The InterReklama banner exchange agency in Moscowsaid it has broken the 1 million banner exposures a day barrier, reaching1,037,453 exposures on Sept. 10, 1998.

The InterReklama banner exchange agency in Moscow said it has broken the 1 million banner exposures a day barrier, reaching 1,037,453 exposures on Sept. 10, 1998.

“This is a breakthrough that none of the Russian advertising agencies or stand-alone Web-sites had managed to achieve before,” the company said.

InterReklama said it offers clients the ability to choose the time, Web-site category and exposure volumes, and receive detailed campaign statistics. InterReklama’s royalty for banner exchange is 10%.

Russian Web research firm Altermedia, also a client, said that InterReklama now controls over 25% of the Russian Web advertising market.

InterReklama recently merged with the “Bannerpoint” banner exchange network.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts