Moscow Banner Exchange Reaches 1 Million Daily Views

The InterReklama banner exchange agency in Moscow said it has broken the 1 million banner exposures a day barrier, reaching 1,037,453 exposures on Sept. 10, 1998.

“This is a breakthrough that none of the Russian advertising agencies or stand-alone Web-sites had managed to achieve before,” the company said.

InterReklama said it offers clients the ability to choose the time, Web-site category and exposure volumes, and receive detailed campaign statistics. InterReklama’s royalty for banner exchange is 10%.

Russian Web research firm Altermedia, also a client, said that InterReklama now controls over 25% of the Russian Web advertising market.

InterReklama recently merged with the “Bannerpoint” banner exchange network.

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