The Great Schlep has launched with this genuinely funny — and impactful — video featuring Sarah Silverman exhorting her viewers to get their butts down to Florida to convince their Jewish grandparents to vote for Obama.
Sponsored by JewsVote.org, the microsite offers all the ammunition anyone would ever need to convince Zadie and Nana to vote Obama, down to a talking points PDF download addressing topics such as “He’s Black! Let’s talk about it!”
The viral traction seems to have already kicked in – the video’s featured on Time magazine’s Web site and is making the forward-to-a-friend rounds.
Sarah Silverman, meanwhile, has got my vote as the next Obama Girl.
They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
From its $1.5 billion air cargo hub to its growing network of contract last-mile delivery drivers, Amazon is increasingly looking like a logistics company; but shipping and logistics giant FedEx isn't sitting idly by.
Havas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the face of the earth.