Most Highly-Targeted Message of the Entire Presidential Campaign?

The Great Schlep has launched with this genuinely funny — and impactful — video featuring Sarah Silverman exhorting her viewers to get their butts down to Florida to convince their Jewish grandparents to vote for Obama.

Sponsored by, the microsite offers all the ammunition anyone would ever need to convince Zadie and Nana to vote Obama, down to a talking points PDF download addressing topics such as “He’s Black! Let’s talk about it!”

The viral traction seems to have already kicked in – the video’s featured on Time magazine’s Web site and is making the forward-to-a-friend rounds.

Sarah Silverman, meanwhile, has got my vote as the next Obama Girl.

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