More NewsMost Highly-Targeted Message of the Entire Presidential Campaign?

Most Highly-Targeted Message of the Entire Presidential Campaign?

The Great Schlep has launched with this genuinely funny -- and impactful -- video featuring Sarah Silverman exhorting her viewers to get their butts down to Florida to convince their Jewish grandparents to vote for Obama. Sponsored by JewsVote.org, the microsite offers all the ammunition anyone would ever need to convince Zadie and Nana to vote Obama, down to a talking points PDF download addressing topics such as "He’s Black! Let’s talk about it!" The viral traction seems to have already kicked in - the video's featured on Time magazine's Web site and is making the forward-to-a-friend rounds. Sarah Silverman, meanwhile, has got my vote as the next Obama Girl.

The Great Schlep has launched with this genuinely funny — and impactful — video featuring Sarah Silverman exhorting her viewers to get their butts down to Florida to convince their Jewish grandparents to vote for Obama.

Sponsored by JewsVote.org, the microsite offers all the ammunition anyone would ever need to convince Zadie and Nana to vote Obama, down to a talking points PDF download addressing topics such as “He’s Black! Let’s talk about it!”

The viral traction seems to have already kicked in – the video’s featured on Time magazine’s Web site and is making the forward-to-a-friend rounds.

Sarah Silverman, meanwhile, has got my vote as the next Obama Girl.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

1m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

9m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

9m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

10m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

10m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

10m Al Roberts