There seems to be no shortage of positive market indicators lately. Most, if not all, prognosticators in the ad business are calling for increased spending across the board. Those increases are magnified when it comes to the Internet. On September 4, Morningstar issued a release stating the market was being driven by, among others, Yahoo. Yahoo? Driving the market? During a traditionally slow month like September? And how about juggernaut media agencies like Universal McCann announcing the creation of new positions with titles like “Chief Accountability Officer”? What do you think that means for the Internet and its future? Finally, I have planners talking daily about sites, asking if we can push inventory from Q4 to Q1 of next year based on a lack of avails.
Mountains Out Of Molehills
Retailer Tops Unruly’s Annual Top 20; List Features Creatives From 10 Different Countries
Brands have been upping their investments in new ad products from popular social media services, but are they getting their money's worth?
Move over humans. When it comes time to promote their products and services, more and more brands are turning to social media influencers who have fur and four legs.