Mountains Out Of Molehills
Things were looking up for interactive. Then the WSJ demonstrates its poor grasp of the medium.
Things were looking up for interactive. Then the WSJ demonstrates its poor grasp of the medium.
There seems to be no shortage of positive market indicators lately. Most, if not all, prognosticators in the ad business are calling for increased spending across the board. Those increases are magnified when it comes to the Internet. On September 4, Morningstar issued a release stating the market was being driven by, among others, Yahoo. Yahoo? Driving the market? During a traditionally slow month like September? And how about juggernaut media agencies like Universal McCann announcing the creation of new positions with titles like “Chief Accountability Officer”? What do you think that means for the Internet and its future? Finally, I have planners talking daily about sites, asking if we can push inventory from Q4 to Q1 of next year based on a lack of avails.
It definitely feels we’re somewhere in the vicinity of a tipping point for the industry. Then along comes the Wall Street Journal on Sept. 15 with
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe rise of short-form video content is not merely a fad; it is a transformative force that is here to stay. Embracing this trend and harnessing its p...
View articleWith millions in funding secured, Sora signals where exponentially evolving AI aims to take visual media next. Ready to manifest visions at the speed ...
View articleIn the dynamic landscape of digital marketing, Snapchat's innovative 7/0 optimisation window is redefining the game, but how does this impact you as a...
View articleAhead of the Cannes Lions Awards, which includes a Creative B2B Lion, we caught up with Tyrona Heath, Director at the B2B Institute, to discuss the va...
View articleHousehold level targeting, reaching users beyond traditional methods such as display and pre-roll, and using CTV to complement client's linear TV camp...
View articleIt's not as easy as making a video and putting it out on all of your social media accounts. If you're doing that, stop. Instead, customize your conten...
View articleKaiser Permanente provides health care coverage, serving over 12.6 million members across nine states in the US. Kaiser Permanente is well recognized ...
View articleWhile building brand awareness is the primary goal, how can B2B marketers choose the best ad platforms to surface ads and maximize investment? Read Mo...
View article