There seems to be no shortage of positive market indicators lately. Most, if not all, prognosticators in the ad business are calling for increased spending across the board. Those increases are magnified when it comes to the Internet. On September 4, Morningstar issued a release stating the market was being driven by, among others, Yahoo. Yahoo? Driving the market? During a traditionally slow month like September? And how about juggernaut media agencies like Universal McCann announcing the creation of new positions with titles like “Chief Accountability Officer”? What do you think that means for the Internet and its future? Finally, I have planners talking daily about sites, asking if we can push inventory from Q4 to Q1 of next year based on a lack of avails.
Mountains Out Of Molehills
On Monday, Netflix reported that it added 370,000 new subscribers in the U.S. in the third quarter, 20% more than the 300,000 it ... read more
Snapchat Discover has been a hit with publishers that want access to the popular messaging app’s highly-desirable audience, and some reports even ... read more
Facebook's ad business could be expanding to Groups, a popular feature that "allow[s] people to come together around a common cause, issue or activity to organize, express objectives, discuss issues, post photos and share related content."