Marketing Services Group (MSGi) on Monday merged two of its subsidiaries WiredEmpire, a customer relationship management company, and Pegasus Internet, an Internet marketing and technology consultancy in a move to provide end-to-end solutions for its clients.
The combined entity, to be called WiredEmpire, will use Pegasus Internet’s content delivery technology to create a new personalization product, ContentAgent, which allows for the serving of custom content based on a Web site user’s preferences. The merger also gives WiredEmpire online marketing strategies and creative services for delivering dynamic HTML email messages.
“The ability to serve Web-based custom content will allow our customers to truly leverage their customer knowledge base, and build even stronger relationships with their online clientele,” says Ed Mullen, CEO of WiredEmpire.
“The expansion of our Internet marketing consulting services through this merger gives our customers a ‘one-stop shop’ for everything they need for Internet marketing and customer relationship management.”
This is the second significant addition to WiredEmpire in the last three months. In October 1999, the company acquired Cambridge Intelligence Agency, a provider of Web-based email response management and self-service automated response solutions. Pegasus Internet will become the New York office of WiredEmpire.
MSGi, which acquires, invests in and incubates marketing companies, operates both on the Internet and in the traditional direct marketing space. Eighteen percent of the company is owned by GE Capital, and CMGI is a ten percent owner.