Robert Heyman, the founder of Cybernautics, is joining MSH Entertainment Inc. in Los Angeles to help create what the company calls, “a children and family advertising supported network of sites including a central e-commerce hub.”
Jonathan Stathakis, president of MSH, also said the company will leverage its existing technology and assets by taking a leading role in the delivery of cartoons over the Internet. MSH encompasses film, home video and television production, music, and software development and distribution.
Heyman, 45, was the founder of Cybernautics, the design marketing firm that merged with US Web Inc. in a multi-million dollar transaction about a year ago. He is also the co-author of the Web-marketing book “NET RESULTS: Web Marketing That Works,” which was published earlier this year by MacMillian & Co.