Expect Martha Stewart Living Omnimedia to make a bigger impact in online before too long. Under MSLO President of Media Wenda Harris Millard’s leadership the company named Jacki Kelley EVP of Media Sales, Lee Heffernan SVP of integrated marketing, and Tom Barreca SVP of digital and emerging media. A statement from the company states, “All three executives bring a broad range of media experience to MSLO as the company expands its multimedia footprint.” While the release teases of major enhancements to come, MSLO execs aren’t yet ready to talk about what those are.
The hires in themselves attract some attention Jacki Kelley comes from Yahoo, where she was VP of worldwide sales strategies and solutions. As Millard herself was at Yahoo not too long ago, it follows a long succession of executives exiting the major Internet company. Heffernan has worked with MSLO as a consultant, and Barreca was previously EVP of WWE Enterprises.
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more