Microsoft’s MSN is joining the shopping search fray, beta testing a site that’s an answer to Google’s Froogle, Yahoo Shopping and America Online’s inStore.
Though MSN has long had a Shopping area, the new site, at beta.shopping.msn.com, shifts the focus to shopping search, price comparison, and customer ratings. It’s a path tread by the other portal players, along with sites like Shopping.com and Shopzilla.
“Now that the MSN Search engine has launched we can very quickly innovate on top of it and offer more unique features and services, all in an effort to help consumers find precisely what they’re looking for,” said Justin Osmer, an MSN spokesperson, in a statement. “Shopping, as well as a number of other verticals, is certainly an area…we are looking to expand search into.”
Though other shopping search players work with merchants on a pay-per-click basis, charging them when someone clicks through from the engine, MSN wouldn’t discuss opportunities for marketers on the new site. It also wouldn’t comment on how it goes about ranking results. So far, the company is serving 120 x 30 pixel graphic ads on the front page of the site and on results pages.
Amazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who enjoy a lot more than just free, fast shipping on millions of products Amazon sells.
Here we take a look at sales and abandonment data from the 2016 Christmas shopping season.
Facebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations for consuming video content.
This past November Google announced that it was starting to test indexing their mobile index as the primary index above desktop.