More NewsMSN Debuts Original Interactive Baseball Reality Show

MSN Debuts Original Interactive Baseball Reality Show

"Fan Club: Reality Baseball" lets viewers call the shots for a minor-league team.

Hoping to capitalize on the impulse that fuels fantasy baseball players everywhere, Microsoft’s MSN is aiming for a hit with a new program called “Fan Club: Reality Baseball.” The show lets viewers vote on management decisions for a real professional minor-league baseball team, then watch what happens.

The program, part of the Originals venture announced in May, is expected to debut today with advertising opportunities that include display ads, streaming video availabilities, sponsorship packages and in-content integration. The company didn’t divulge the identities of initial advertisers, though it said it had signed some deals. MSN attempted a similar original content initiative in 1996, but eventually ended up cancelling all its programs.

“Fan Club” content will consist largely of short-form video. Background information on the team, the Illinois-based Schaumberg Flyers, will populate the site upon its launch. Along the way, users will be able to select the team roster, determine batting order and choose pitchers. They’ll also be able to make decisions on roommate assignments and player trades. Whatever they collectively decide will be implemented, and they’ll then be able to watch the results via short-form video and text narrative.

Team members, their families and friends will blog on MSN Spaces as part of the program, a content element which aims to provide viewers a window behind the scenes.

The show is being put together in partnership with production company Live Planet, which ran “Project Greenlight” for HBO and Bravo, and Los Angeles-based interactive agency Schematic.

“This is an incredible opportunity to bring a brand-new form of interactive storytelling to MSN’s many millions of users — a much larger audience than can typically be reached today on TV,” said Larry Tanz, CEO of LivePlanet, in a statement.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

4m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

11m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

11m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

11m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

12m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

1y Al Roberts