More NewsMSN Joins the Video Sharing Fray

MSN Joins the Video Sharing Fray

Microsoft enters the video sharing arena with Soapbox, which plans to integrate throughout MSN properties.

Microsoft launched its new video sharing platform, Soapbox, in closed beta this week. The site will be integrated throughout MSN’s properties.

Soapbox, previously codenamed Warhol, will be treated as a component of MSN Video, though users will have the ability to share and view videos through other sections such as Windows Live Spaces and Windows Live Messenger.

“That’s one of their potential advantages,” JupiterKagan VP and Senior Analyst David Card told ClickZ News. “They have a lot of Spaces users and they have a significant presence in instant messenger [mostly overseas]. Part of their pitch is an integrated experience.”

The site’s functionality allows users to browse 15 categories, rate, comment and add descriptive “tags” to each video, according to information posted to Backlot, MSN’s Entertainment & Video Services blog. It also says video can be shared via e-mail or posted to blogs using an embeddable Soapbox player. While the usual features like recently and most-viewed videos are built in, Sandbox features a Related Tag Explorer to make it easier to navigate within a category or a certain search. Music searches can pull up a tag cloud of a particular category like Pop, which will then feature tags for various artists and record labels within the category, for example.

“I think they’re doing the right things; they’re embracing Web 2.0 features,” said Card. “It’s hard to differentiate in this space, it looks like Microsoft has a slick tool, but YouTube doesn’t look slick, and it has a whole lot of the content and traffic,”

Microsoft hopes to leverage the user-generated medium to bolster its market share in the video area. In August, MSN Video accounted for 5.92 percent of the audience, according to Hitwise, compared with YouTube’s 45 percent and MySpace Video’s 23 percent. Portals offering a mix of professional and user-generated video include Google Video, with 10 percent of the market, and Yahoo Video with 6 percent, according to Hitwise data. Other video hosting and sharing sites include Revver, VideoEgg and Jumpcut.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

4m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

11m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

11m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

11m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

12m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

1y Al Roberts