Financial details of the deals weren’t disclosed.
As part of the advertising sponsorship agreements with MoneyCentral, all six companies will sponsor the site’s home page. Datek Online, E*TRADE, Fidelity Investments and KeyTrade Online will also sponsor and provide content for the “Retirement and Wills” sections of MoneyCentral, and Chase Manhattan Bank and Net.B@nk will sponsor and provide content for the “Saving & Spending” area.
“The annual MoneyCentral advertising sponsorship deals for 2000 will deliver exactly the audience that these leading online financial firms are seeking,” says James Kinsella, general manager of MSN sales and marketing at Microsoft.
“The five million monthly visitors to MoneyCentral are Web-savvy customers looking to do the majority of their banking and financial transactions online.”
All of the companies say they’ll use the MoneyCentral sponsorship to tout the financial products and services they provide online.
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