MSN Offers Ad Packages to Reach Target Audiences

Microsoft Corp. said itwill make available two online advertising packages that provide extensivepromotional opportunities via specially developed content areas within the MSNnetwork.

Microsoft Corp. said it will make available two online advertising packages that provide extensive promotional opportunities via specially developed content areas within the MSN network.

Advertisers will be able to reach a desirable targeted audience and benefit from the association with a broad array of content, Microsoft said.

“Based on the success of our Back-to-School package, we know that advertisers find promotional opportunities helpful in targeting specific kinds of customers,” said Charlotte Guyman, director of the online sales and marketing team at Microsoft. “Our goal is to continue to provide advertising options that help our vendors find effective ways to achieve their sales and marketing goals online.”

Two microsites, Technology Test Drive and Stress-Less Holidays, will be dedicated content areas that pool relevant content from MSN. They will be promoted on every level of the network including MSN.com, at each participating site and via run- of-network banners. Rate card data was not disclosed.

Technology Test Drive is a microsite designed to give consumers a look at present and future technology from a cross section of industries. The site will appeal to technology enthusiasts as well as casual observers, enabling them to learn, test and take advantage of the latest technologies, Microsoft said.

The Stress-Less Holidays microsite will provide easier, faster and better answers to some of the gift-buying conundrums that arise during the holiday season, the firm said. Pooling the resources of the Microsoft Plaza, the Expedia travel service, MSNBC, Microsoft Investor, Internet Gaming Zone, the Computing Central information service, the Sidewalk city guide and others, the site intends to allow customers access to a multitude of holiday suggestions ranging from gift ideas to planning a day off.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource