When the MSN guys speaking at Web 2.0 said they’d be beta testing adCenter in the U.S., I thought they said “next month,” not “later this week.” Or is a pilot different than a beta? Anyway, the intrepid Danny Sullivan notes that the portal is starting to take names for potential tire-kickers as it prepares to launch the advertiser program. It’s invite-only but you can register here to see if you’re among the chosen. “Oilman” was the original poster of an e-mail from MSN.
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A new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and implement ... read more