MSN Promos Shopping With Boxers, Not Briefs

Run downstairs to do a quick lunchtime errand and what’s outside ClickZ HQ? A gigantic, clear-sided truck promoing MSN Shopping.

“Shop In Your Undies!” is the value proposition. Illustrating the concept are two models (male and female), clad only in skivvies and Santa hats and waving signs at passers-by.

They’re heading north on Park, if you’re in Manhattan. And if you’re stuck behind the truck in a taxi, you’ll likely get a good, long look.

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