MSN Video will offer advertisers an alternative way to reach viewers of the New Year’s Eve celebration via an exclusive live Webcast from Times Square.
Every half hour, the Webcast will break from the action to show :15 or :30 video spots from advertisers including 1-800-FLOWERS, Olympus and Nokia. MSN expects between 300,000 and 350,000 unique users throughout the evening.
From 6 p.m. until 12:15 a.m. EST, viewers can select from three MSN Video streams in and around Times Square. New York City radio personality Romeo will lead the Webcast festivities.
“The Times Square 2005 MSN Webcast demonstrates how interactive digital media can enable people to not only share, but participate in the excitement,” said Adam Sohn, director of MSN. “It illustrates how digital media can provide coverage of live events beyond what a viewer can get on TV.”
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