drugstore.com advertising will appear on MSNBC.com, MSNBC Cable and NBC TV’s “Later Today,” and will include television spots, health programming billboards and sponsorships, as well as online interstitial, mid-page and banner ads. Financial details were not disclosed.
“This is the first time we’ve done a three-way deal of this kind and with such targeted programming,” said James Kinsella, president and CEO of MSNBC.com. “This campaign combines the reach of television — on MSNBC Cable and within top NBC News programming — with that of the No. 1 Internet news site.”
“This kind of cross-media approach allows us to strategically market to our core audiences in an innovative and powerful way,” said Peter Neupert, president and CEO of drugstore.com.
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