MSNBC.com Launches Frequent Visitor Rewards Program

MSNBC on the Internet launched a program to reward frequent visitors to itsWeb site.

MSNBC on the Internet launched a program to reward frequent visitors to its Web site.

The new program, “Return Rewards,” allows users to register every day for frequent-flier mileage prizes totaling 80,000 miles in daily rewards and a 100,000-mile monthly grand prize.

Each daily visit to check the top stories, market updates, or any of the content on MSNBC.com is an opportunity to enter to win with “Return Rewards.” Daily rewards of airline miles in varying amounts will be issued to users who sign up for the mileage giveaway. One name randomly selected from a month’s registration will win 100,000 airline miles to be used as they wish. The miles will be provided by American Airlines, United Airlines and Continental Airlines, among others.

The promotion was developed for MSNBC on the Internet by Quantum Leap Communications, a Chicago-based Internet advertising agency. Spending was not disclosed.

MSNBC.com records 8.8 million unique users a month, according to Media Metrix. The site delivers the best of NBC, MSNBC and CNBC. MSNBC is a partnership between NBC and Microsoft.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource