MSNBC has been pretty busy this week announcing online ad buys. Today, Washingtonpost.Newsweek Interactive (WPNI) said it would show nothing but MSNBC ads all day tomorrow on washingtonpost.com, newsweek.com and Slate. All the units will promote MSNBC’s prime time programming.
The WPNI ads are part of a larger buy that includes 800 blogs on the BlogAds network. As was widely reported, this is the largest buy on BlogAds, easily topping a 286-blog buy by Audi last spring.
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