MSN's New Year's Eve Webcast to Carry Ads
Entertainment and automotive advertisers have already reserved placements.
Entertainment and automotive advertisers have already reserved placements.
As it did last year, MSN will Webcast the New Year’s Eve festivities in Times Square, but this time around its coverage will incorporate a new element: advertising.
At intervals throughout the evening, MSN will insert stand-alone :30 spots into the programming. Several advertisers have already signed on, including those in the entertainment and automotive verticals, but MSN declined to name them.
It’s not clear how the ads will be priced and targeted, or how frequently they will be displayed. Sources at MSN could not immediately be reached for comment.
The continuing dedication to live event streaming is consistent with comments made by MSN Video executives earlier this year. The approach holds some challenges for media brokers, however, since a publisher cannot easily predict the number of streams it will draw for a special event.
The Webcast will begin at 7 p.m. Eastern Standard Time and last six hours. Taking a cue from AOL’s widely-praised Live8 coverage earlier this year, MSN will let viewers toggle between three co-hosts, who will be stationed at various locations in Times Square. Viewers will be encouraged to email comments, questions and well-wishes, some of which will be included in the evening’s programming.
Additionally, the Webcast will occasionally cut to an event called “Little Steven’s Underground Garage” at the Hard Rock Cafe, where The Woggles, The Troggs, New York Dolls and other bands will perform.
“Last year, viewers spent 45 minutes on average watching the celebration on MSN Video and this year we are making it even more interactive by giving consumers the opportunity to choose the camera angles and the events to focus on, instantly shaping their New Year’s Eve experience,” said Rob Bennett, product unit manager for MSN Video, TV and Movies, in a statement.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article