More NewsMTV Europe Joins DoubleClick Network

MTV Europe Joins DoubleClick Network

MTV Europe said it has signed up to jointhe DoubleClick UK Network .

MTV Europe said it has signed up to join the DoubleClick UK Network.

The MTV online experience is designed to engage and involve MTV’s 16-to-34 year-old demographic via exclusive music-related content, interactive games and the use of ‘intelligent recommendations’ that push content most relevant to the site visitors, the company said.

Jonathan Patrick, general sales director for MTV Networks Europe, said: “We were looking for a service provider that could offer both our existing on-air and potential new online advertisers a true value-added service, optimizing the synergy between our television and our online platforms. DoubleClick will help us create and offer new advertising vehicles such as sponsorships on our site.”

DoubleClick said it will work closely with the MTV Online strategy of regional expansion in Europe, whereby–following the same path as for its television operations–MTV aims to get closer to its audience by becoming more regionally relevant within its key European territories. The Web site will include regional front doors offering relevant programming, chart and event information.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

2w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts