MTV In Cross-Platform Marketing Deal with Epic, Sony BMG

MTV will stream some albums online prior to their street releases and produce related content for mobile phones as part of a marketing alliance with Sony BMG and Epic Records

MTV will stream some albums online prior to their street releases and produce related content for mobile phones as part of a marketing alliance with Sony BMG and Epic Records.

The initiative is called MTV 5 Star, and the first artist is Shakira. On-air programming blocks are at the center of the deal, but the mobile/Web stuff is interesting. From the release:

MTV 5 Star will also include groundbreaking interactive components, including the production of a series of exclusive MTV-produced Shakira mobisodes featuring interviews and performances related to the new album. The packages will be distributed via existing MTV mobile distribution relationships for on-demand services. In addition, MTV will produce a dedicated Shakira WAP site enabling users to enter the competition, access graphics, on-air promos and other elements.

The promotion will feature extensive Web elements, including an exclusive, full-length stream of songs from Oral Fixation Vol. 2 on MTV’s international Web sites as part of the First Listen series one week prior to the album street date. In addition, online users will be able to enter the competition, access original Shakira features and a link to Shakira’s official Web site… Home pages of MTV Web sites will also feature the countdown clock building up to the premiere of the two-hour programming block.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource