MTV Networks Aligns Male Skewing TV and Web Brands
Comedy Central and Spike TV will be packaged with Atom Films and IFILM, providing a largely male audience that skews a tad older than MTVN's teen hordes.
Comedy Central and Spike TV will be packaged with Atom Films and IFILM, providing a largely male audience that skews a tad older than MTVN's teen hordes.
MTV Networks has created a new division, called MTVN Entertainment Group, to house its media brands with an adult male skew. The new unit will bring together a number of broadcast and Web properties that share such an audience in common, including Comedy Central, Spike TV, TV Land, AddictingClips.com, Atom Films and IFILM.
Consolidating the sites should help MTVN better serve advertisers that want to reach its older male audience en masse. Indeed, the ability to sell particular demographics, regardless of platform, is precisely what many big media conglomerates have been boasting to marketers about since before last spring’s television upfront season.
The new group will report to Doug Herzog, MTVN Entertainment President, who said in a statement, “The individual brands in the Entertainment Group have significant growth potential in their own right, but we can now position them to aggregate and deliver men and adults across all platforms and on a scale rivaling other players in our industry.”
MTVN called the new unit a “third pillar” of its brand portfolio strategy, the other two being its Logo and Films group and MTV Kids and Family. The division also includes TV Land and gaming sites GameTrailers.com.
MTVN couldn’t immediately be reached for comment.
MTV has steadily expanded its demographic focus in recent months and years. It’s launch of gay-focused network Logo last year, and its expansion into family and parents-oriented programming, including social network Parents Connect.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article