More NewsMTV Networks to Buy Atom

MTV Networks to Buy Atom

A $200 million deal will bring four popular video and gaming sites under Viacom's roof.

Viacom’s MTV Networks will acquire Atom Entertainment for $200 million, the companies said today.

The deal will bring a number of popular video and gaming destinations into the Viacom fold, including Atom Films, AddictingClips, Shockwave.com and AddictingGames.

The sale is expected to close in this quarter.

MTVN’s other digital media acquisitions have included XFire, Y2M, iFilm and Neopets.

“This acquisition is right on the money with our digital strategy,” said Viacom CEO Tom Freston in a statement. “It adds great scale with users, improves our growing casual gaming position, and brings a world-class digital video library and a fantastic management team.”

Atom Films was among the dominant sources of video clips and filmed entertainment online before the emergence over the past year of amateur and video sharing sites like YouTube and MySpace Video. Atom is now trying to catch up in this area with the launch of its own video sharing and upload features on AddictingClips.

Earlier this week, MTV Networks announced a deal with Google through which the search firm would distribute MTV’s video content to a network of third party sites, and marry those clips with in-stream ads.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

7d Diana Maltseva, Senior Content Manager, Smartym Pro
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts