More NewsMTVi Flips Switch On New sonicnet.com Campaign

MTVi Flips Switch On New sonicnet.com Campaign

As part of its five-year, $100 million commitment to promote itsproperties, MTVi took the wraps off a campaign for sonicnet.com featuring big stars likeChristina Aguilera, Sting, Yo-Yo Ma, and James Brown.

As part of its five-year, $100 million commitment to promote its properties, MTVi took the wraps off a campaign for sonicnet.com featuring big stars like Christina Aguilera, Sting, Yo-Yo Ma, and James Brown.

The television ads, which use the tagline “me music, it’s mine,” highlight the personalization available on sonicnet.com, so fans of different genres of music can get what they’re looking for.

“The ‘me music, it’s mine’ campaign celebrates MTVi’s position as the number one online music entertainment company and reflects our commitment to providing a personalized, interactive entertainment experience for every music fan,” said Nicholas Butterworth, president and chief executive officer of the MTVi Group.

“With the ads appearing on MTV and VH1, and major broadcast outlets, the campaign will introduce sonicnet.com to a vast new audience of music fans around the world.”

The spots will air on all major national and local broadcast outlets during top shows including “Everybody Loves Raymond,” “City of Angels,” “Frasier,” “Friends,” “ER,” and “Ally McBeal.”

The campaign was created by Dale Pon Advertising of New York.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts