MTVN Names Atom Vet to Get Digital Ducks in a Row
As Atom Entertainment's CEO, Mika Salmi packaged media for both video and gaming Web sites. That's precisely what MTV Networks needs as digital acquisitions mount.
As Atom Entertainment's CEO, Mika Salmi packaged media for both video and gaming Web sites. That's precisely what MTV Networks needs as digital acquisitions mount.
MTV Networks named Mika Salmi to run its sprawling digital sales operation, which now includes 30 or so properties. Salmi was CEO of Atom Entertainment, recently acquired by the Viacom unit.
As president of global digital media, he’ll oversee sales across a hodgepodge of video and gaming platforms, including XFire, Y2M, iFilm and Neopets.
MTVN believes Salmi is well equipped to juggle the odd assortment of properties, having crafted sales approaches for Atom’s several gaming and video sites, including Atom Films, AddictingClips, Shockwave.com and AddictingGames.
His resume also shows some experience with user generated content. Atom recently added video upload functions to its AddictingClips property in response to the craze for YouTube-style video sharing. Before the breakaway success of such sites, Atom and competitor iFilm were the dominant portals for video content online. Both were grabbed by MTVN in the past year for less than one sixth the price Google paid for YouTube last month.
Atom also has a history of funding original video programming and offering special branded features. A year ago it hosted an “Intel Indies” short movie contest, well before marketing tie-ins with consumer generated video were fashionable. The contest required participants work with a “magic wand” theme and employ an Intel processor in their production process.
Prior to founding AtomFilms in 1998 Salmi was with RealNetworks, leading business development for the media and entertainment vertical.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article