Emerging TechnologyMobileMultiple, Global Increases in Mobile

Multiple, Global Increases in Mobile

It's becoming a wireless world as the number of U.S. households with multiple handsets rises, along with global usage.

“A cell phone in every hand” may soon be realized as Mediamark Research Inc. reveals that the number of U.S. households with three wireless phones increased by a whopping 95 percent from the spring of 2001 to the spring of 2002.

U.S. Households with Cell Phones
2001 2002 Change
Homes with One Cell Phone 30.6% 32.0% +4.0%
Homes with Two Cell Phones 17.8% 24.2% +36.0%
Homes with Three Cell Phones 5.1% 9.9% +95.0%
Source: Mediamark Research, Inc.



Joey Wolff, partner,
Solomon-Wolff Associates, predicts that the average wireless household should have two or more handsets by July 2003. The firm found that among the 4,645 Internet users that were surveyed, 39.3 percent indicated that they owned two mobile phones, and 16.2 percent said they possessed three or more.

Number of Wireless Phones
per Household
July 1998 1.3
January 1999 1.5
July 1999 1.5
January 2000 1.6
July 2000 1.6
January 2001 1.6
July 2001 1.7
January 2002 1.8
July 2002 1.9
Source: Solomon-Wolff Associates



Scarborough Research found a 29 percent growth rate for cell phone ownership over the past two years with 62 percent of American adults owning a cell phone.

The areas with the highest concentration of cell phone ownership are: Houston (74 percent); Atlanta (73 percent); Honolulu (70 percent); Miami (69 percent) and Dallas (69 percent). Ranking on the low end with the least percentage of wireless adults are: Roanoke, Va. (49 percent); Albany, N.Y. (49 percent); Wilkes-Barre, Penn. (46 percent); Buffalo, N.Y. (45 percent) and Charleston, W. Va. (39 percent).

The upward trend is not exclusive to the United States, as data from the United Nations Information and Communication Technologies Task Force indicates a global increase in mobile phone penetration.

Mobile Phones (per 1,000 people)
Location 1995 2000
Australia 124 447
Belgium 23 525
Brazil 8 136
Canada 88 285
China 3 66
Costa Rica 6 52
Czech Republic 5 424
Denmark 158 631
Dominican Republic 7 82
Egypt, Arab Republic 0 21
Finland 201 720
France 23 493
Germany 46 586
Greece 26 557
Guatemala 3 61
Haiti 0 3
Hong Kong, China 130 809
Hungary 26 302
Iceland 115 571
India 0 4
Ireland 44 658
Israel 79 702
Italy 68 737
Japan 93 526
Kuwait 70 249
Libya 0 7
Luxembourg 65 861
Malawi 0 5
Mexico 7 142
Morocco 1 83
Netherlands 35 670
New Zealand 101 563
Norway 225 751
Pakistan 0 2
Peru 3 48
Puerto Rico 77 237
Russian Federation 1 22
Saudi Arabia 1 64
Singapore 88 684
South Africa 14 190
Spain 24 609
Sweden 227 717
Switzerland 63 644
Thailand 23 50
Turkey 7 246
United Kingdom 98 727
United States 128 398
Vietnam 0 10
Zimbabwe 0 23
Source: United Nations Information and Communication Technologies Task Force


Related Articles

Five ad tech upstarts to keep an eye on

AI Five ad tech upstarts to keep an eye on

4w Al Roberts
The State of Media Transformation

Digital Transformation The State of Media Transformation

4w Chris Camps
5G: The next great media disruption

Media 5G: The next great media disruption

1m Luke Richards
How brands can integrate live video into their marketing strategy

Content Marketing How brands can integrate live video into their marketing strategy

5m Rebecca Sentance
Facebook goes after clickbait headlines - five tips to maintain reach

Content Marketing Facebook goes after clickbait headlines - five tips to maintain reach

5m Tereza Litsa
How brand advertisers are fighting ad fraud

Blockchain How brand advertisers are fighting ad fraud

3m Al Roberts
How QVC is managing to survive and thrive in the Amazon era

Ecommerce How QVC is managing to survive and thrive in the Amazon era

4m Al Roberts
What is intelligent content, and how can it future-proof your content marketing?

Content Marketing What is intelligent content, and how can it future-proof your content marketing?

4m Rebecca Sentance