Murdoch Will Smack His Ponderous Forehead Against a News Pay Wall
The Wall Street Journal Online is one of the great success stories in paid news content, and yet what's worked for it won't necessarily apply on News Corp.'s other properties
The Wall Street Journal Online is one of the great success stories in paid news content, and yet what's worked for it won't necessarily apply on News Corp.'s other properties
The Wall Street Journal Online is one of the great success stories in paid news content, and yet what’s worked for it won’t necessarily apply on News Corp.’s other properties. At least that’s the view of Alan Meckler, CEO of MediaBistro parent WebMediaBrands, and I’m inclined to agree.
In a tweet earlier today, Meckler criticized the News Corp.’s planned move to charge for content on Web properties operated by News Corp.’s television and print news holdings. “Perhaps 95% of their paid subs are paid by companies for individuals. The model will not work for others,” he wrote.
Rupert Murdoch begs to differ. In comments to investors yesterday, he was unequivocal about the planned shift.
“We intend to charge for all our news Web sites,” the FT quoted him as saying. “If we’re successful, we’ll be followed by all media,” he added, predicting “significant revenues” from charging for differentiated news online.
Can’t argue with that. On an unrelated subject, I have this wacky neighbor who’s building a giant drilling machine, you know? He wants to bore through to the hollow center of the earth. If he’s successful, the rest of us on the block are going in after him, and I predict “significant revenues” from the resulting haul of precious stones and minerals. You want to get in on it?
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article