For the first time in August 2011, comScore began measuring viewership across YouTube video partners. Music and gaming partners topped the chart.
|Top YouTube Partner Channels (U.S., Home and Work)|
|Total Unique Viewers (000)||Videos Viewed (000)||Minutes Per Viewer|
|Vevo @ YouTube||60,558||788,315||59.9|
|Warner Music @ Youtube||30,929||197,574||29.1|
|Machinima @ YouTube||17,679||289,201||72.6|
|Maker Studios @ YouTube||9,960||89,271||37.6|
|Demand Media @ YouTube||8,385||26,288||10.9|
|Revision3 @ YouTube||6,563||23,150||16.5|
|Associated Press (AP) @ YouTube||5,696||11,492||7.4|
|Clevvertv @ YouTube||5,445||11,858||8.6|
|FullScreen @ YouTube||5,311||19,524||15.4|
|IGN @ YouTube||5,096||18,570||15.9|
Source: comScore Video Metrix 2011
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