For the first time in August 2011, comScore began measuring viewership across YouTube video partners. Music and gaming partners topped the chart.
|Top YouTube Partner Channels (U.S., Home and Work)|
|Total Unique Viewers (000)||Videos Viewed (000)||Minutes Per Viewer|
|Vevo @ YouTube||60,558||788,315||59.9|
|Warner Music @ Youtube||30,929||197,574||29.1|
|Machinima @ YouTube||17,679||289,201||72.6|
|Maker Studios @ YouTube||9,960||89,271||37.6|
|Demand Media @ YouTube||8,385||26,288||10.9|
|Revision3 @ YouTube||6,563||23,150||16.5|
|Associated Press (AP) @ YouTube||5,696||11,492||7.4|
|Clevvertv @ YouTube||5,445||11,858||8.6|
|FullScreen @ YouTube||5,311||19,524||15.4|
|IGN @ YouTube||5,096||18,570||15.9|
Source: comScore Video Metrix 2011
Yesterday was the first day of ClickZ Live and Shift San Francisco, an event which attracted more then 500 attendees. It featured speakers from Accenture, ... read more
Digital video distribution keeps evolving and marketers predict an increase of budget for video advertising. What else should we expect? Trusted Media Brands asked 300 ... read more
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
All top Chinese retailers, banks and internet companies share mobile data in earning releases. None of the top 10 US retailers do, nor does Google. US banks and Facebook are better.