MediaVideoMusic, Gaming Sites Top YouTube Video Partners

Music, Gaming Sites Top YouTube Video Partners

ComScore began measuring viewership across YouTube video partners in August.

For the first time in August 2011, comScore began measuring viewership across YouTube video partners. Music and gaming partners topped the chart.

Top YouTube Partner Channels (U.S., Home and Work)

Property

Total Unique Viewers (000) Videos Viewed (000) Minutes Per Viewer
Vevo @ YouTube 60,558 788,315 59.9
Warner Music @ Youtube 30,929 197,574 29.1
Machinima @ YouTube 17,679 289,201 72.6
Maker Studios @ YouTube 9,960 89,271 37.6
Demand Media @ YouTube 8,385 26,288 10.9
Revision3 @ YouTube 6,563 23,150 16.5
Associated Press (AP) @ YouTube 5,696 11,492 7.4
Clevvertv @ YouTube 5,445 11,858 8.6
FullScreen @ YouTube 5,311 19,524 15.4
IGN @ YouTube 5,096 18,570 15.9

Source: comScore Video Metrix 2011

Related Articles

How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam

Campaigns How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam

1y Al Roberts
The online video metric all marketers should focus on in 2017

Analytics The online video metric all marketers should focus on in 2017

1y Rebecca Sentance
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Will the downfall of PewDiePie hurt YouTube, influencer marketing?

Content Marketing Will the downfall of PewDiePie hurt YouTube, influencer marketing?

1y Al Roberts
Facebook to get mid-roll video ads, share revenue with users: report

Display Advertising Facebook to get mid-roll video ads, share revenue with users: report

2y Al Roberts
YouTube ads drive way more searches per impression than television ads

Display Advertising YouTube ads drive way more searches per impression than television ads

2y Al Roberts
Google announces two mobile-first products at DMEXCO

Campaigns Google announces two mobile-first products at DMEXCO

2y Graham Charlton