Music Sites Get Half a Million Visitors per Minute
Digital music sites average a global daily peak of over half a million visitors per minute.
Digital music sites average a global daily peak of over half a million visitors per minute.
Traffic to digital music sites slows on Sundays, but most days global sites collectively experience a daily peak of over 500,000 visitors per minute. Data from Akamai’s Net Usage Index for Digital Music” report traffic to music category sites worldwide.
North America, Asia, and Europe represent the greatest number visitors to music download sites. Music sites across the Web see daily peaks of over half a million visitors per minute. In North America and Europe traffic is highest mid-week while the greatest number of visitors happens later in the week. Sunday is the slowest day for visitors to these sites globally.
In a survey conducted by Akamai of 200 people aged 19 to 68, 90 percent of respondents said they buy at least one song per week. The bulk of respondents spend less than $5 per week on music purchases; 76 percent spend between $1 and $5 per week; 14 percent spend $5 to $10 a week; and 9 percent spend $10 to $20 each week. Eighty-two percent of respondents favor a pay-per-download model; 9 percent like an ad-sponsored model; and 9 percent opt for a subscription model for music downloads. Eighty-six percent of respondents own a portable music device.
Users of music download sites are typically loyal to one or two sites. Forty-two percent stick with one digital music source, and 29 percent with two services. One respondent claimed to have downloaded online music from 43 sources.
Streaming music is also an option for many. Fifty-five percent listen to streaming music online. Over half (65 percent) listen to music streams during the work day.
The Akamai Net Usage Index for Music collects an aggregate for several digital music companies worldwide. The company also conducted a survey of 200 people between the age of 19 and 68. Respondents were contacted via e-mail and online banner ads which directed candidates to an online survey.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleCustomers appreciate surveys when there is context but how do you ensure there are no lags and loopholes? Read More...
View articleAs personalization is predictive, machine learning has started playing a central role. Nature Torch's John Ejiofor gives three ways to utilize the tec...
View articleThe idea that content is king extends to online reviews, where a new study found that consumers put far more weight in content than star reviews. Duri...
View articleSocial infrastructure company Gigya's quarterly social login report finds that Facebook accounts for more than half of social logins, and a whopping 6...
View articleWhile mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to ne...
View articleThe global social chatter about the 2014 FIFA World Cup in Brazil is likely to surpass both the Super Bowl and the Olympics. So how can marketers capi...
View articleAt last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on Y...
View article