My Back Web Pages

Unlike some other citizen/consumer generated media* sites out there, BackFence.com seems aimed at an older demo, and it's got more of a homeTOWN feel than a hipster, Web junkie feel to it

Unlike some other citizen/consumer generated media* sites out there, BackFence.com seems aimed at an older demo, and it’s got more of a homeTOWN feel than a hipster, Web junkie feel to it. The small site network has launched a new city-centric site, this time focusing on Arlington, VA. Consider it CGM-meets-CitySearch-meets-Craigslist-meets-local newspaper site forum. So far, the BackFence conglomerate of sites is focused on cities in Virginia and Maryland (think of them as the founding fathers or something…).

There doesn’t seem to be much going on at the Arlington HQ just yet by way of CG-content. From the looks of things, BackFence is running ads served through Accipiter’s hosted ad management solution, AdBureau. They offer a 30-day homepage buy for $200 (not far from some of the more popular blogs when ya think about it). Like CitySearch, there’s also a rate/reviews feature within the Yellow Pages section that enables visitors to…uh…rate and review companies listed there. Of course, enhanced listings are available as well. They also do free classifieds.

*Take your pick: Do you define yourself as a voter who gets duped by politicians, or a buyer who gets duped by sellers? Yeah, I’m feelin’ extra cynical today….

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

2m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource