Longtime media analyst Jack Myers just released his 2009 Advertising and Marketing Investment Forecast.
While Jack predicts a 4 percent overall spending drop across all media, he believes online spending will rise nearly 14 percent, while clocking robust 60 percent growth in mobile marketing.
The forecast breaks advertising and marketing spending down into every conceivable channel, from satellite radio to trade show spending. It’s well worth a read.
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.
Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey.