Longtime media analyst Jack Myers just released his 2009 Advertising and Marketing Investment Forecast.
While Jack predicts a 4 percent overall spending drop across all media, he believes online spending will rise nearly 14 percent, while clocking robust 60 percent growth in mobile marketing.
The forecast breaks advertising and marketing spending down into every conceivable channel, from satellite radio to trade show spending. It’s well worth a read.
A class action lawsuit against an internet-connected pleasure device highlights the potential pitfalls a growing number of companies will face as they embrace ... read more
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.
According to Internet Retailer's newly released The Best Digital Marketers in E-Commerce report, Target is the most effective marketer in online retail. So why is it struggling overall?
The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube's ascendency is also the result of Google's savvy use of algorithms.