MyFamily.com Debuts TV Ads
MyFamily.com, a community site aimedat families, on Wednesday debuted its first television advertisements,taking a warm, family-friendly approach, contrary to the customary dot-comedginess and aggressiveness.
MyFamily.com, a community site aimedat families, on Wednesday debuted its first television advertisements,taking a warm, family-friendly approach, contrary to the customary dot-comedginess and aggressiveness.
MyFamily.com, a community site aimed at families, on Wednesday debuted its first television advertisements, taking a warm, family-friendly approach, contrary to the customary dot-com edginess and aggressiveness.
The company says the campaign is meant to appeal to nearly universal human emotions, such as the simultaneous fear and hope a parent feels as their child steps up to bat at a tee ball game after hours of backyard practice.
“The campaign research suggested that though families are diverse in their makeup, family is an important element in defining individuals,” says Jill Braff, vice president of marketing for MyFamily.com.
“MyFamily.com is an online gathering place where families can share the joy of family triumphs and overcome daily challenges despite being apart physically. Our campaign messages don’t seek to shock you into name recognition, they seek to strike a familiar chord that runs within each of us.”
The television ads — which will run on PAX, Fox Family, Lifetime, Home and Garden Television, and the Donnie and Marie show — are part of a consumer campaign that began December 1st when MyFamily.com started running its print ads.
The ads ran in national newspapers including the New York Times, the Los Angeles Times, the San Francisco Chronicle, the Chicago Tribune, and the Family Circle, People, Better Homes and Gardens. Radio advertisements will run during the nationally syndicated Kim Komando Computer Show.
MyFamily.com, which recently changed its name from Ancestry.com, is partially owned by CMGI.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article