DDB Worldwide will manage all brand, creative, media and promotion strategy and development for MyHome.com. The agency will be responsible for national advertising and traditional media planning and buying.
Hill and Knowlton will develop and implement a number of public relations and promotional initiatives designed to increase visitors to MyHome.com.
The two agencies will also develop a series of integrated campaigns using the combined forces of advertising and public relations to generate traffic for the site.
“We believe we have aligned ourselves with the best firms in the world for our advertising, marketing and public relations needs,” said Steve Jennings, chief executive officer of MyHome.com.
The first phase of the site launched on Sept. 15 with four initial product categories: decorative hardware; kitchen fixtures and accessories; bathroom fixtures and accessories; and home accessories.
MyHome.com plans to roll out additional product categories soon, including lighting, kitchenware, wallpaper, window treatments, linens, furniture, garden, barbecue and patio, art and home electronic product offerings.
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