MyPoints BonusMail

MyPoints is a 100 percent opt-in e-mail, sending an advertiser's message and offer to consumers who specifically request it and who are rewarded for reading it.

MyPoints is a 100 percent opt-in email, sending an advertiser’s message and offer to consumers who specifically request it and who are rewarded for reading it.

MyPoints says its service offers better targeting individual consumers are targeted by demographics, geography, and/or interests.

BonusMail provides the space for advertisers to tell their story, and HTML (or rich media) email allows even greater communication quality, including graphics, unique fonts, and hotlinks directly to a Web site.

MyPoints BonusMail starts at a cost of $0.25 per piece including reward points, general targeting delivery, and detailed reporting.

MyPoints also has a built-in reward program that rewards users for reading the opt-in email messages. The rewards program can also motivate participation in any offers the advertiser makes.

Every BonusMail advertiser can obtain a comprehensive demographic report that reveals aggregate information about who received the offer, who clicked through, and who purchased.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

2m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource