Internet direct marketer and loyalty player MyPoints.com Thursday ventured into the offline world with the acquisition of Alliance Development Group (ADG), which develops and manages loyalty programs for co-branded credit cards.
Financial terms of the transaction weren’t disclosed. The purchase is another example, like that of America Online and Time Warner, of an Internet company with a high valuation buying an offline player.
MyPoints.com says the move is a way for it to expand beyond Internet loyalty programs into the larger universe.
“ADG is a recognized leader in the customer loyalty industry,'” says Steve Markowitz, chairman and chief executive officer of MyPoints.com.
“We share a common ‘clicks and mortar’ vision and have extremely complementary products and services. By leveraging the expertise and relationships of ADG, MyPoints.com looks forward to offering members and merchant partners innovative products that bridge the online and offline worlds.”
ADG’s programs let cardholders earn points with each dollar spent on their co-branded MasterCard or Visa credit card, which they can then redeem for travel, entertainment and merchandise rewards.
Amazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who enjoy a lot more than just free, fast shipping on millions of products Amazon sells.
Here we take a look at sales and abandonment data from the 2016 Christmas shopping season.
Facebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations for consuming video content.
This past November Google announced that it was starting to test indexing their mobile index as the primary index above desktop.