MyPrimeTime.com Selects Age Wave IMPACT as AOR
Baby boomer-focused site MyPrimeTime.com on Tuesday said ithad chosen Age Wave IMPACT, anagency specializing in marketing to older Americans, as its advertisingagency of record.
Baby boomer-focused site MyPrimeTime.com on Tuesday said ithad chosen Age Wave IMPACT, anagency specializing in marketing to older Americans, as its advertisingagency of record.
Baby boomer-focused site MyPrimeTime.com on Tuesday said it had chosen Age Wave IMPACT, an agency specializing in marketing to older Americans, as its advertising agency of record.
The company also kicked off a $10 million branding campaign, which will consist of a series of national cable, spot local television and radio, and online advertisements. The ads will seek to build MyPrimeTime.com’s brand, while at the same time reaching out directly to consumers between the ages of 35 and 54.
MyPrimeTime.com is also calling on Age Wave IMPACT to help it with its Web site development and marketing program strategies. The agency will also conduct research and assist in developing MyPrimeTime.com’s approach to consumer communications, as well as site content and navigation.
“By applying our extensive knowledge of the attitudes, purchasing behaviors, lifestyles and various life stages of baby boomers, we will craft a multimedia advertising approach that will capture the imaginations, mindshare, and Internet connections of MyPrimeTime.com’s key constituents,” says Bill Burkart, Age Wave IMPACT president and chief executive officer.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article