More NewsMyPrimeTime.com Selects Age Wave IMPACT as AOR

MyPrimeTime.com Selects Age Wave IMPACT as AOR

Baby boomer-focused site MyPrimeTime.com on Tuesday said ithad chosen Age Wave IMPACT, anagency specializing in marketing to older Americans, as its advertisingagency of record.

Baby boomer-focused site MyPrimeTime.com on Tuesday said it had chosen Age Wave IMPACT, an agency specializing in marketing to older Americans, as its advertising agency of record.

The company also kicked off a $10 million branding campaign, which will consist of a series of national cable, spot local television and radio, and online advertisements. The ads will seek to build MyPrimeTime.com’s brand, while at the same time reaching out directly to consumers between the ages of 35 and 54.

MyPrimeTime.com is also calling on Age Wave IMPACT to help it with its Web site development and marketing program strategies. The agency will also conduct research and assist in developing MyPrimeTime.com’s approach to consumer communications, as well as site content and navigation.

“By applying our extensive knowledge of the attitudes, purchasing behaviors, lifestyles and various life stages of baby boomers, we will craft a multimedia advertising approach that will capture the imaginations, mindshare, and Internet connections of MyPrimeTime.com’s key constituents,” says Bill Burkart, Age Wave IMPACT president and chief executive officer.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts