MySoftware Changes Name to ClickAction Inc.

ClickAction Inc., formerly MySoftware Co., announced a name change “to underscore the company’s commitment to the fast growing e-marketing industry.”

The company also launched ClickAction ERM 4.0 (E-mail Relationship Management), calling it a “state-of-the-art email marketing service.”

Request-based ERM 4.0 includes an exclusive email prospecting service to help clients find new customers and drive traffic to their sites, plus features that increase enterprise functionality, testing capabilities and ease of use, the company said.

Clients include R.R. Donnelly, Wards, L.L. Bean, Dean and Deluca, the NBA, Coach, Talbots, and Sara Lee, among others.

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